Picture of actor Alec Baldwin from the 1992 movie Glengarry Glen Ross

 

As Kairos' VP of Sales, I get asked all the time about the challenges of being a sales leader at a hot tech-startup. So here's some things I've learned about growing a team, getting customers, and selling face recognition software. TL;DR: It takes hard work and there's no secret formula. Now go win those steak knives!

 

A common misconception, and mistake, amongst early innovators was the idea that the more advanced the technology product, the more you can charge for it. As a consequence of this line of thought, tech innovation in the 90’s was so expensive that entire companies went bankrupt. In attempting to hit the moving target of customer demand before their time-- they effectively paved the road of entry for their replacements.

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Illustration of simplified human faces

 

In a world where 1.66 billion people are buying online, Blockchain is as hot as lava, and Fintech is forcing legacy banking into digital submission-- old school identity verification, as in the kind executed by human eyes checking a face against a picture-- is being pushed off the same cliff that claimed the lives of paper checks and typewriters.

 

Digital transactioning is becoming more sophisticated, and so are the methods by which our online identities are proven. Digital Identity Authentication (DIA) is being built around biometrics-- enabling machines to do the ID’ing and verifying in machine enabled transactions. This process is meant to establish the same perceived security, and trust, associated with paper based credentials and face-to-face ID proofing.

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Image of the word 'Identity' cascading from left to right

 

Most everyone you know is aware of Bitcoin. They may even know that it’s decentralized currency. Yet beyond their ability to state that fact, most folks have no idea what decentralized means in this context, or how Bitcoin got to be that way. To understand any of it, you have to know that the star of the decentralization show isn’t Bitcoin. It’s the Blockchain.

 

Blockchain technology, so far as I can tell, is the glorious revival of the open protocol internet of yesteryear. The Internet before Facebook moved in and created closed databases of our social identities, forcing us to offer them up in exchange for use of their platforms.

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Illustration of connected shapes symbolizing blockchain technology

 

During our years of innovation in the Face Recognition space, we’ve witnessed it go from near-obscurity, to full-blown mainstream (FaceID, anyone?). And as the list of industries adopting the technology expands and diversifies, we recognize one use case to be a dynamic stand-out. Blockchain.

 

Blockchain, while still in its early stages, is being adopted confidently, and quickly across a surprising range of industries. Every day, new companies are emerging and existing companies are migrating to bring blockchain products to market-- with many of the solution based offerings focussed on identity management or resolution.

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Illustration of a tombstaone with words 'R.I.P Passwords'

 

In their recent post , “RIP passwords: new web standard designed to replace login method[1]” The Guardian introduced The Web Authentication (WebAuthn) standard— a system built to replace passwords with biometric identity verification software for use on devices like a smartphone, security key, webcam or fingerprint scanner.

 

Rethinking the safety, and let’s be real, the convenience, of the traditional “7 character, at least one cap, one number and one symbol” password was long overdue.

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